Sweet Carolina Rub & Grilling Spice

• Classic BBQ rub with sweetness, paprika, and mild chili heat
• All-around seasoning suitable for pork, chicken, beef, and vegetables
• Versatile: works as a rub, marinade, and in cold sauces and dips
• Forms a fantastic bark when grilling and smoking
• Handmade without artificial additives, flavor enhancers, or preservatives

Sweet Carolina - classic BBQ rub from Widowmakers BBQ

Sweet Carolina is one of Widowmakers BBQ's most beloved seasonings and a true all-around rub in the classic American BBQ tradition. The brown sugar base provides sweetness that caramelizes during cooking, while paprika, chili powder, and black pepper add warmth and depth. Onion, garlic, and celery salt round out the profile, creating a balanced seasoning that works on most things.

Sweet Carolina is especially good on pork, where it creates juicy ribs and pulled pork with a sweet, sticky bark. It works just as well on chicken, where the sweetness gives a nice caramelized surface, and on beef for slow cooking and brisket where it adds a rich flavor balance.

How to use Sweet Carolina

As a rub, apply a generous layer directly to the meat, ensuring it covers the entire surface. Feel free to wrap in foil and let rest for at least 30 minutes, or overnight in the refrigerator, before grilling, smoking, or oven baking. During cooking, the seasoning forms a bark that provides both flavor and texture.

For a marinade, mix Sweet Carolina with a little oil and vinegar or juice. Brush generously over pork, chicken, or vegetables and let marinate for at least an hour. The marinade works for both short and long marinating.

Sweet Carolina is also excellent in cold sauces and dips. Stir approximately one tablespoon per deciliter of sour cream, yogurt, mayonnaise, or crème fraîche. Let stand in the refrigerator for a while so that the flavors develop. Works well with snacks, vegetable sticks, grilled meat, and cold cuts. You can also sprinkle the seasoning directly over oven-roasted potatoes and sweet potatoes.

Ingredients and nutritional value

Ingredients: Brown sugar, onion, paprika, celery salt, garlic, chili powder, black pepper, salt. Contains celery.

Nutritional value per 100 g: Energy 355 kcal (1421 kJ), fat 2 g, carbohydrates 71 g of which sugars 58 g, protein 4 g, salt 9 g.

Available in 115 g and 280 g. Handmade and free from artificial additives, flavor enhancers, glutamates, and preservatives.